Since Elon Musk acquired Twitter, the company has undergone a number of polarizing changes, including paid verification through the Twitter Blue service, the firing of top senior officials, and now, the rebranding to ‘X.’ Through the following slides, we will explore Twitter’s journey as a platform over the years.
Elon Musk's latest decision involves the rebranding of Twitter as X, with the iconic blue bird logo being replaced as well.
In 2015, Jack Dorsey, one of the co-founders of Twitter, returned to assume the role of CEO for the company.
Parag Agrawal replaced Jack Dorsey as CEO in 2021, and in 2022, billionaire Elon Musk acquired Twitter for a whopping $44 billion dollars.
Musk overhauled Twitter's verification process by introducing paid verification using Twitter Blue.
Shortly after launching Twitter Blue, Musk had to pause its roll out due to impersonation challenges.
In April this year, Musk ordered to have all 'legacy' checkmarks removed--leaving buying Twitter Blue as the only means to get verified.